All Business.
All the Time.
Design Direction | T-Mobile for Business | With VCCP NY
T-Mobile for Business has all the magenta of regular T-Mobile, fused with the no-nonsense tone of the business to business marketplace. The perfect client to crank up the good old American hard work and ingenuity vibes for.
Brand Guidelines
How to T-Mobile
As their new campaign developed, T-Mobile for Business looked to codify the updated look and feel into their brand standards. This document represents a fresh look at the brand.
Photography Guidelines
“Getty’s Greatest Hits”
The new brand direction required a large quantity of high quality photography. The catch was that a great deal of it would need to be from stock sources with very specific criteria regarding industries represented and technologies included. This document is an expansion of the photography section of the brand guidelines to include those detailed criteria along with a large image bank of approved images.
Implementation
The Brand in Action
Here are some examples of how all the T-Mobile for Business brand elements come together in all forms of media. Wherever you encounter the communication, you get a consistent tone, look, and feel tailored to the specific touchpoint.
LinkedIn Post
Tradeshow
Wall Street Journal Print Ad
